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How Top Professors Describe Business Journalism

This is the world of business and economics journalism in the 21st century. Entertaining maybe, but just a tad shallow, no?

A large chunk of business journalism in the United States is not practiced in a major metropolitan city. They note that the demand for in-depth stories about trading desks and bond trading is limited to high-end publications such as the Journal or Fortune magazine. Sarah Bartlett, a former business journalist at The New York Times and BusinessWeek , believes that technology is really the only topic that a business journalist needs to become immersed in.

While covering mergers and acquisitions and investment banking still requires a reporter to develop relationships with sources, virtually every other business beat is immersed in technology. It has evolved from programmed trading. People who are not well-versed in the underlying technology of the markets are missing the boat. He says the best business journalists out there today are ones who focus on a particular topic and spend months, if not years, developing such an expertise.

Becoming an expert on a business news topic is not always an option for the lone business reporter at a 20,circulation daily, but as the journalist moves up the financial journalism food chain, they do learn to specialize and write about what they like. When I started in business journalism at The Sarasota Herald-Tribune in , I wrote about everything from orange juice to boat building to the Port of Manatee and downtown development.

Four Steps to Strengthening Journalism's Role in Our Democracy - Nieman Reports

We had four reporters on the business desk, so we had to cover anything and everything. There are business journalists out there today who have become experts in securitization and derivatives and other topics.

But I can now write quickly and with sophistication about these topics because I have focused on them. Recognizing the historical importance of business news in journalism, this work asserts that current social attitudes were set in place by 20th-century reporting on finance, business trends, markets, unemployment, governmental economic policy, corporate malfeasance, and the consumer.

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